Whats is Off-Page SEO?

Off Page SEO - Digital Marketing

It refers to the actions taken outside the websites to impact your rankings within a search engine result page.

Off-Page SEO Elements:-

  • Follow vs Nofollow backlinks.
  • Anchor text.
  • Link juice.
  • Relevancy.
Backlinks:-
A backlink is made, when anyone website links to another website. The linking between the two websites is the backlink.

What is follow and no follow backlink?
  • Follow backlinks: The follow backlinks allows the search engines and a person to follow them to visit any website.
  • Nofollow backlinks: The no-follow backlinks attributes do not allow the search engine bots to follow the link. It doesn't pass on link juice. 

Internal and External backlinks:

  • Internal Links: The internal link is all about the links that point to another page on some website.
  • External Links: An external link is all about a link pointed to an external domain. External links are hyperlinks that point at (target) any other domain the link exists on (source).

Anchor Text: A anchor is a visible and clickable text in a hyperlink or you can say as hypertext. In modern browsers, it is often blue and underlined below.

Link juice:

It is a term used in the SEO world to refer to value or equity passed from one page or site to another. This value is passed through your hyperlinks.

Why we need to create backlinks and Why it is important for SEO?

  1. Increase ranking.
  2. Sending referral traffic.
  3. Branding building.
  4. Building relationships

Black Hat Vs White Hate SEO:

  1. Black Hat: It is a technique and strategies which are used to gain higher search rankings and breaking the rules of any search engine.
  2. White Hat: The white hat SEO is the use of techniques and strategies that main targeted a human.

Tools that you can use for SEO:

  1. Ahref: It helps you to grow your search traffic, researchers many competitors and monitor the niche.
  2. Moz: Moz uses proven SEO metrics such as domain authority and page authority.
  3. BuzzStream: It is the best outreach management and a white hat link building software, like how many have you seen and replied to your emails.
  4. Email Hunter: The email hunter is the fastest and easily extracts email addresses from pages as you visit them and auto-saves them all.
  5. Check My Links: check my links is a link checker that will crawl through any web page and looks for broken links. The version includes nofollow links.
  6. Similar Web: It uses dark magic to display traffic of your website, the traffic sources, geo some more extremely will be useful information.