Modules of digital marketing

The most important components are:-

1. Search engine marketing (SEM). 
2. Social media marketing (SMM).
3. Search engine optimization (SEO).
4. Content marketing (CM). 
5. Email marketing (EM). 
6. Web analytics (WA). 
7. Conversion rate optimization (CRO). 
8. Sales funnels (SF). 

Search engine marketing

• The SEM is the process of gaining websites traffic by purchasing ads on search engines. 
• SEM marketing is one of the most efficient method to gain organic traffic on a website. We can also add some unique keywords to rank website to no. 1 position on any search engine. 
• These are the following SEM platforms like:-

1. Google Ads (recommended). 
2. Bing Ads. 
3. Yahoo search Ads. 

Social media marketing

• The social media marketing is of two types:-

1. Paid marketing -> By showing some ads. 
2. Organic marketing -> By share some links. 

• Social media marketing is refers to the process of getting traffic or attention through social media platforms. 
• Some of the popular social media platforms are:-

1. Facebook. 
2. Instagram (trending). 
3. Twitter. 
4. Pinterest. 
5. LinkedIn. 
6. YouTube (Best for video marketing).

• Social media platforms provide more and more traffic to any sites. 
• Some of the paid social media plans also gives a high amount social of traffic.

Search engine optimization (SEO)

• SEO is a process of gaining traffic from the " free ", " organically " or " natural " search results on search engines. 
• These are the following three different types of SEO techniques:-

1. Black Hat SEO. 
2. White Hate SEO. 
3. Grey Hate SEO.

Content Marketing

• The content marketing is a strategic marketing approach, which focused on making and distributing valuable, relevant and consistent content to attract and providing a clear understanding to the audience. 
• The main benefit for enterprises that use content marketing are:-

1. Increased sales. 
2. Better customers who have more loyalty. 
3. Cost saving.

Email marketing

• What is email marketing? Basically the use of email is to promote products or services. But a better email marketing definition is to use email to develop relationships with potential audience. 
• Overall 94% of internet users uses email, while only 61% use social media. 
• 75% of adults online user's say that email marketing is the most preferred method. 

Web analytics

• Web analytics is the process of analyzing the behavior of visitors to a website or any online content. 
• Enable a business to gain attention and more organic traffic. 
• Web analytics types:-

1. Off site web analytics. 
2. On site web analytics. 

Sales funnels

• The sales funnels is a method to do repeated viewing of product.
• It is an ideal sequence of events, someone gets through to go from traffic to repeat customers.
• It's a system that adds and removes barrier for someone to become a customer or repeat customer when it's appropriate. 
• It can be simple and short or highly complex. 

Sales of any product depends on:

1. Awareness. 
2. Interest. 
3. Decision.
4. Action. 

Conversion rate optimization

• The most important topic in DM. 
• Percentage of people going from one stage of funnel to next stage. 
• Like - loading page conversion, leading customer conversion. 
• CRO can drastically affects the performance of A/B testing, it is the key to CRO. 

Other marketing like:

• E-commerce marketing. 
• Video marketing.
• Influencer marketing. 

We will discuss more in detail in upcoming blog article, so remember to press the notification bell 🔔 icon to get daily updates. 

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